It's no surprise that Brazil is the land of fintechs. With a large and highly connected population—87% of Brazilians access the internet, and 97% own mobile phones—the country offers a solid foundation for digital innovation.
Moreover, Brazil’s financial market infrastructure is highly robust, ranking among the most developed systems in the world. This is partly a legacy of the fight against hyperinflation and the need to protect against sophisticated crimes and fraud.
The number of individual financial services customers in Brazil continues to rise, with nearly 100 million Brazilians accessing banking services digitally and 150 million active clients. These figures reflect the size of the sector’s opportunity and highlight the untapped market potential for new financial services and innovations.
In the material below, I delve into the data that explains why Brazil is fertile ground for financial innovation.
